Who
track&kern studio is a creative studio I co-founded with two of my best friends, where I lead as Creative Director and Lead Designer. We specialize in crafting bold, strategic design solutions, offering services such as website design and development, branding, product design, and packaging design, among others.
Who
track&kern studio is a creative studio I co-founded with two of my best friends, where I lead as Creative Director and Lead Designer. We specialize in crafting bold, strategic design solutions, offering services such as website design and development, branding, product design, and packaging design, among others.
Challenge
track&kern started as just an idea, needing to be built from the ground up into a fully realized creative studio. My vision for its creative direction was to establish a sleek, modern, and minimalistic brand—one that not only stands out but also reflects the design principles we bring to every project.
Challenge
track&kern started as just an idea, needing to be built from the ground up into a fully realized creative studio. My vision for its creative direction was to establish a sleek, modern, and minimalistic brand—one that not only stands out but also reflects the design principles we bring to every project.
Strategy
Starting from nothing, the challenge was to create a brand identity that embodied our vision; modern minimalism with depth. track&kern needed to be sleek, precise, and forward-thinking while maintaining a distinct creative edge.
The foundation began with defining core principles: stripping design down to its essentials while ensuring it remained bold, intentional, and adaptable. Every element, from typography to layout systems, had to reflect our approach: structured, refined, and built for impact.
The result is a brand that not only represents our studio but also serves as a benchmark for the work we create; bold yet restrained, cutting-edge yet timeless.
Strategy
Starting from nothing, the challenge was to create a brand identity that embodied our vision; modern minimalism with depth. track&kern needed to be sleek, precise, and forward-thinking while maintaining a distinct creative edge.
The foundation began with defining core principles: stripping design down to its essentials while ensuring it remained bold, intentional, and adaptable. Every element, from typography to layout systems, had to reflect our approach: structured, refined, and built for impact.
The result is a brand that not only represents our studio but also serves as a benchmark for the work we create; bold yet restrained, cutting-edge yet timeless.
Tools
Brand Creation
Adobe Illustrator
Figma
Brand Creation
Adobe Illustrator
Figma
Brand Creation
Adobe Illustrator
Figma
Layout Design
Adobe InDesign
Layout Design
Adobe InDesign
Layout Design
Adobe InDesign
Graphics
Adobe Photoshop
Figma
Graphics
Adobe Photoshop
Figma
Graphics
Adobe Photoshop
Figma
Mockups
Adobe Photoshop
Mockups
Adobe Photoshop
Mockups
Adobe Photoshop
Deliverables
Currently available for
new creative challenges
Born in Pittsburgh, PA
Currently based in Washington, DC
Currently available for
new creative challenges
Born in Pittsburgh, PA
Currently based in Washington, DC
Reach
out
SAMUEL
WILLIAMS